Morocco's Call Centers: French Telemarketing Ban Threatens 10,000 Jobs
Three weeks after France's law banning unsolicited telemarketing calls took effect, Casablanca's call centers are recording their first concrete losses, including the closure of a Technopark center that left 50 employees jobless, while industry professionals estimate 10,000 jobs affected out of the sector's 150,000.
Twenty-four days after France's law banning telephone solicitation without prior consumer consent took effect on August 11, 2026, call centers in Casablanca are beginning to record concrete losses: signage removed, leases not renewed, and the closure of one center at Technopark that left 50 employees without work. Industry professionals estimate that around 10,000 jobs out of the 150,000 in Morocco's outsourcing sector have been affected so far by the French measure.
From 50,000 jobs at risk to 10,000 actually affected
When the law took effect last August, early reports warned that as many as 50,000 jobs in Morocco's call center sector, which relies heavily on the French market, could be at risk. But three weeks later, Ayoub Saoud, secretary general of the National Federation of Call Centers and Offshoring Professions, told Le360 that “it is still too early to draw a final assessment, but the first effects should be felt as the new season begins.” He added that some companies “have taken down their signage,” which he called “a real signal,” alongside others failing to renew their leases.
The Technopark case: a dispute still unresolved
The federation documented a concrete case at a center in Technopark, Casablanca, where around 50 employees lost their jobs. Saoud says meetings held with the labor inspectorate went nowhere because the employer's legal representative did not attend, and the case was referred to the regional authority under the provincial inquiry and conciliation commission, with the file still awaiting a new summons. Professionals fear a repeat of the Paul & José case, a company that shut down overnight in Casablanca in May 2025, leaving around 60 employees jobless; they won their case in court, but the rulings were never enforced.
Moroccan Outsourcing Federation: no sign of instability
Youssef Chraibi, president of the Moroccan Federation of Outsourcing (FMES) and head of the Outsourcia group, says the sector shows no sign of “instability,” noting that unsolicited telemarketing accounts for less than 15% of contact center activity, which also covers inbound customer service, back-office work and AI-driven services.
| Indicator | Figure |
|---|---|
| Initial estimate of jobs at risk (August 2026) | 50,000 jobs |
| Jobs actually affected so far | 10,000 jobs |
| Total jobs in Morocco's outsourcing sector | 150,000 jobs |
| New jobs created annually in the sector | Over 15,000 jobs |
| Employees affected at the Technopark center | 50 employees |
Why it matters
The sector officially employs around 150,000 people in Morocco and is an important source of jobs, especially for young people, but it faces a double pressure: new regulatory constraints in the French market, which accounts for a large share of Moroccan call centers' business, and companies' growing reliance on artificial intelligence for tasks once handled by human employees. Saoud warns that the absence of government intervention could encourage other companies to shirk their obligations toward employees, as in the Paul & José precedent. The federation has also sent a memorandum to the government, in Arabic and French, calling for proactive measures to cushion the impact of regulatory and technological shifts on the sector.