Meat prices in Morocco: 140 dirhams per kilo and import in October
Beef prices exceeded 140 dirhams per kilogram in Morocco, while the sector is preparing to receive frozen meat shipments from Brazil and Uruguay at the beginning of October 2026, directed exclusively to hotels and restaurants.
The price of red beef in Morocco exceeded the threshold of 140 dirhams per kilogram in a number of regions, after it did not exceed 70 to 80 dirhams before the recent price hike. In an effort to relieve pressure on the national market, the sector is preparing to receive the first shipments of frozen meat imported from Brazil and Uruguay starting in October 2026. High prices affecting the Casablanca-Settat region Red meat prices have risen significantly in several regions, including the Casablanca-Settat region, where Hisham Al-Jawabri, author, confirmed The regional market for red meat traders in the region is witnessing increasing pressure that prompted professionals to accelerate the importation of frozen meat shipments from abroad. "Preparations are underway to ensure that these shipments arrive within the specified deadlines," he explained, noting that the agreements are mainly focused with Brazil as the main approved exporter of this type of meat. Import sources and arrival dates Import operations are distributed among several countries, according to the nature of the product and the expected dates of its arrival in the Moroccan market: sources Importation of red meat to Morocco Country Product type Anticipated date Brazil Frozen meat (main source) Starting from October 2026 Uruguay Live cattle Starting from October 2026 Spain Meat (future) When the animal sector regains its activity Who is this meat for? Al-Jawabri explained that frozen meat coming from abroad will not reach traditional popular markets, but will be directed exclusively to hotels, classified restaurants and commercial establishments that meet the storage standards for meat Frozen, pointing out that this type of meat cannot be refrozen after thawing, which imposes strict health conditions throughout the distribution chain. According to professional sources, these shipments are subject to strict regulatory conditions and quality standards, in addition to customs duties and value-added tax that burden the cost of import and marketing. Will prices fall in popular markets? Despite the arrival of these shipments, meat prices in traditional markets are not expected to decline rapidly or drastically, as long as imported meat is mainly directed for the hotel and restaurant sector and not for direct sale to consumers. Professionals also rule out prices returning to their previous levels (70 to 80 dirhams per kilogram), given the high cost of international shipping and production. This file comes in the context of continued pressure on the purchasing power of Moroccan families, after the Kingdom also recently witnessed a rise in fuel prices, which in turn affected the cost of transport and agricultural production.